About Me
¡Hola! I am a marketing professional and designer with a deep focus on User Experience (UX). I believe the most effective marketing strategies are built on intuitive, user-centered design. With a dual background in Advertising and Graphic Design, and currently completing my MBA, I bridge the gap between creative intuition and business growth.
Currently, I am co-founding Moonbow, where we engineer extraordinary digital solutions by blending high-performance tech with strategic marketing. My passion lies in crafting seamless user journeys that not only captivate but also convert, driving measurable results for startups and established brands alike. I am excited to connect with like-minded professionals and explore opportunities to innovate in the digital marketing space.
Entrepreneurial Leadership
Co-Founder & Growth Lead | Moonbow (2025 – Present)
- Strategic Growth: Leading the digital growth division, specializing in Google and Meta Ads with engineering precision to generate qualified leads and measurable ROI.
- UX & Brand Strategy: Overseeing the visual identity and user journey for our “Digital Engineering Devshop,” ensuring scalable and conversion-optimized interfaces.
- Innovative Solutions: Developing automated social media tech and sales funnel engineering to help startups eliminate repetitive work.
Experience Highlights
Digital Marketing Associate (Practicum) | Total Space Inc., BC (Jan 2026 – Present)
- UX & Brand Evolution: Leading brand migration and B2B identity unification.
- MarTech Optimization: Implementing HubSpot workflows and AI-driven chatbots.
- Performance Marketing: Managing Google/Meta Ads with a “video-first” SEO strategy.
Production Artist | Pure Red (Remote, USA) (Feb 2023 – July 2024)
- Design Execution: Developed digital and print assets for Tier-1 retail clients like Lowe’s.
- Workflow Optimization: Collaborated with cross-functional teams to streamline creative production.
Content Creator & Marketing Analyst | Sensa Labs (Remote, Canada) (Sept 2022 – July 2023)
- UX-Driven Redesign: Led a corporate website redesign to enhance navigation flow.
- Growth Strategy: Increased returning user engagement by 5% in three months.
Education
- Master of Business Administration (MBA) | University Canada West, Vancouver (Expected 2026).
- Specialized Electives: Application of AI in Business, E-Commerce, and Digital Marketing Strategies.
- B.S. in Advertising & Graphic Design | Universidad Jorge Tadeo Lozano, Colombia.
Technical Skills & Certifications
- Design & UX: UX Writing, User-Centered Design, Figma, Adobe Creative Suite (Expert), Brand Management.
- MarTech & Data: AI Implementation in Business, Google Analytics (Certified), SEO/SEM, SQL, CRM (HubSpot), JIRA (Agile Scrum).
- Business: Strategic Planning, Market Analysis, Project Management, Sales Funnel Engineering.
- Languages: English (Fluent), Spanish (Native).